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Dimensions in Pop

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Love

1966
32 x 23 15/16 in. (81.3 x 60.8 cm)

Robert Indiana
American (New Castle, IN, 1928 - 2018, Vinalhaven, Me.)

Object Type: Print
Medium and Support: Color serigraph
Credit Line: Transfer from the Education Collection
Accession Number: 1993.22
Link to this object
Location: Not currently on view

Gallery label text 2013:

In 1964, Mr. Indiana designed the ''Love'' graphic for a Christmas card for the Museum of Modern Art. The logo took off, and in May 1966 he had a show of variations on the theme at the Stable Gallery in Manhattan.

The graphic became central to the 1960's visual vocabulary, appearing on clothes, jewelry, towels and rugs. The 1973 postage stamp with the logo was one of the best-selling stamps ever, the first of the US Postal Service regular series of “love stamps.”

Mr. Indiana said he received only $1,000 for the design. (He had failed to copyright the logo, and so did not profit as it appeared on countless coffee cups and T-shirts.) The logo did not endear Mr. Indiana to the art establishment, and his star faded in inverse proportion to the success of ''Love.''

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