Campbell's Soup Can on Shopping Bag
19 1/2 x 16 15/16 in. (49.5 x 43 cm)
(Pittsburgh, PA, 1928 - 1987, New York, NY)
Medium and Support:
Color serigraph on shopping bag
Gift of the Genesee Valley School Development Association
Location: Not currently on view
Institute of Contemporary Art, Boston
This bag was published for a Warhol exhibition at the Institute of Contemporary Art in Boston, on view from October 1 - November 6, 1966. Two years earlier, serigraphed shopping bags sporting a Warhol soup can and a Lichtenstein turkey were made for an exhibit entitled "American Supermarket" at the Bianchini Gallery in New York. Signed by the artists, in editions of about 125 each, they cost $12 apiece. Sold as exhibition souvenirs, the shopping bags were an instant hit. People used them until they fell apart and now those novelty items have gained a status completely counter to their original intent.
[Gallery label text 2012]
Andy Warhol designed this bag with his iconic Campbell’s Soup can for a 1966 exhibition at the Institute of Contemporary Art in Boston. Sold as ephemeral souvenirs, those that have held up the past 45 years have gained a lofty status counter to their original intent.
The popularity of these shopping bags and others like them inspired the production of other Pop multiples as seen in the case nearby, including Warhol’s Kiss.