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Love's Wilderness

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Love's Wilderness

1924
55 1/8 x 24 3/4 in. (140 x 62.9 cm)

Batiste Madalena
American (Italy, ca. 1902 - 1988)

Object Type: Painting
Medium and Support: Tempera on poster board
Credit Line: Gift of Judith and Steven Katten
Accession Number: 1985.65
Link to this object
Location: Not currently on view

On the verge of moving to New York City, Batiste Madalena was persuaded to stay in Rochester when George Eastman hired him to paint advertising posters for the newly-opened Eastman Theatre, then a venue for screening silent films. “You do anything you want,” Mr. Madalena recalled. “The only thing was, the posters had to be seen from the trolley car that stopped in front of the Theatre. The trolley was pretty far away, so the posters had to be big, not fancy and finicky. The point was to get people to cross the street and stop for a while at the Eastman.”

Love’s Wilderness, a melodrama, starred Corinne Griffith as a woman married to two men, having been informed in error that her first husband had died.

[Gallery label text: February 9, 2010]

Marks
Artist's signature, lower left: Batiste/Madalena/1925

Exhibition List
This object was included in the following exhibitions:

Bibliography
This object has the following bibliographic references:

Web Links See links to web pages and lesson plans
Moving Pictures: Exploring the art of the movie poster, then and now This blog explores an exhibition of Madalena's posters at the Museum of Modern Art in 2009.


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