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Poster: Make Every Minute Count for Pershing
Poster: Make Every Minute Count for Pershing - United States Shipping Board Emergency Fleet Corporation

28 1/8 x 22 1/4 in. (71.4 x 56.5 cm)

Adolph Treidler
American (Westcliff, CO, 1886 - 1981, Flemington, NJ)

Full Title:Poster: Make Every Minute Count for Pershing - United States Shipping Board Emergency Fleet Corporation
Object Type: Print
Medium and Support: Color lithograph
Credit Line: Found in collection and acquired through the New York Museum Property Act
Accession Number: 2022.31
Link to this object
Location: Not currently on view
Publisher: Publications Section, Emergency Fleet Corporation, Philadelphia

The Emergency Fleet Corporation could not build ships fast enough to replace those destroyed by German U-boats. In Make Every Minute Count, the monumental shipyard worker is focused and efficient. He makes every minute count for General Pershing, the military leader of the American forces.

Wartime posters of factory laborers emphasized their physical strength and masculinity. Despite women's crucial wartime involvement in the factories, it was not until the Second World War that strong and capable female laborers, like Rosie the Riveter, appeared in propaganda.

[Gallery label text, 2006]

For general reference, see George Theofiles, "American Posters of World War I," New York: Dafran House Publishers, Inc., 1973, fig. 260, p. 186

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