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55 1/8 x 24 3/4 in. (140 x 62.9 cm)
(Italy, ca. 1902 - 1988)
Medium and Support:
Tempera on poster board
Gift of Judith and Steven Katten
Location: Not currently on view
On the verge of moving to New York City, Batiste Madalena was persuaded to stay in Rochester when George Eastman hired him to paint advertising posters for the newly-opened Eastman Theatre, then a venue for screening silent films. “You do anything you want,” Mr. Madalena recalled. “The only thing was, the posters had to be seen from the trolley car that stopped in front of the Theatre. The trolley was pretty far away, so the posters had to be big, not fancy and finicky. The point was to get people to cross the street and stop for a while at the Eastman.”
Love’s Wilderness, a melodrama, starred Corinne Griffith as a woman married to two men, having been informed in error that her first husband had died.
[Gallery label text: February 9, 2010]